A short story of identity
So where did this logo come from? The 26 on the plinth? The colours? Today, our special guest writer reveals all…
It began as an offer of help to John Simmons from me. It led to an email asking for Pearlfisher’s help with the website for 26 Treasures. It extended into a proposal to design the identity. It progressed to a meeting where Rob and Dan from the 26 Treasures team shared their hopes and dreams and we all left with a clear design route in mind. It turned into a fast and intense concept stage where two strong routes were etched from Jamie’s mind (he’s our designer).
It progressed into a presentation to John, Rob and Dan. It sped into a decision as to the winning route (and of course, it was not the one we’d envisaged in the initial meeting). A truly terrifying turnaround followed where finishing touches were added before it was ready to be revealed.
And ta da. We now have a confident, clean and clever identity with which to introduce our project to the world. The 26 T is a bold logo that is already getting us noticed. Which only helps to build excitement for the exhibition where words will reign supreme.
Design and words - together they make things happen.
Sylvie Saunders, Pearlfisher
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